If you are looking for immediate results or looking to expand on your internet marketing efforts, then PPC is the fastest solution. Drive targeted visitors to your current website or landing page and start seeing the results.
Pay Per Click Management (PPC Management)
PPC is an advertising platform that allows you to place ads for keywords or phrases that you specify. When a search is performed for a specified keyword and is within your targeted area, your ad will be displayed to the viewer. A pay per click campaign is an ideal solution for a newly developed website to help drive targeted traffic and supplement any long term SEO campaign.
What We Do
- Keyword Research & Analysis - The first step is finding out what keywords you would like to target along with other possible search phrases and determine which will give the maximum return on your investment.
- Account Setup & Ad Writing - We setup and organize your keywords into ad groups based on their relevancy to one another. We then create multiple ads for each keyword group so we can split test the results.
- Landing Page Optimization - We will review the landing page or pages that you would like to use within your pay per click campaign to ensure it matches up with the keywords and ad's we have written. If approved by you, we will make the necessary changes to the landing page to better suit your campaign success.
- Campaign Tracking - Tracking code will be implemented into your landing page(s) so we can fully track the pay per click campaign. With tracking in place, we will begin your pay per click campaign and be able to monitor the campaign.
- Split Testing & Campaign Monitoring - Since we create multiple ads for your campaign, this gives us the ability to track the results for each one. The lower performing ads will be replaced with new ads to be tested again. Monitoring your keywords is crucial and we may turn off your campaign during certain hours of the day or days of the week. This is done to save our clients money and increase their ROI. Why spend money on keywords that are not performing as well during certain times of the week?
