Some people have this misconception that all websites are the same and as long as they are getting traffic, that is all that matters. What it boils down to in the end though is the conversions you are receiving from traffic.
The two goals for an internet marketing campaign is to drive traffic to the website and then convert that traffic. To be truly effective with an internet marketing campaign, you will want to implement the use of a landing page. A landing page differs from your standard website, normally it is a single page with the sole purpose to convert your traffic into a transaction of some sort. A conversion could be one of the following:
Implementing a landing page will allow you to have a targeted sales pitch to a specific item with one goal in mind and that being conversion. A well designed landing page will convert much better as opposed to simply sending the viewer to your homepage. The home page will give them to many chances to go somewhere else on your website and decreasing the chances of converting them. You want your landing page to send a strong message to the viewer and not really give them any other chance to go elsewhere on the site. Either they convert or they will leave.
