With the technology we have today, people are using the internet more and more to find what they are looking for through search engines. Every day there are millions of searches being done by users on the search engines. When you need to search for information on a company or for a service, where do you go? Most cases you will use a search engine to find what you are looking for. The great thing about using a search engine is they allow you to find exactly what you are looking for.
Search engines are a very important source for traffic to you website because it is a targeted search. They are searching out a specific product or service, making it a pre qualified lead to your website. Having a website designed is one thing, yet having search engine optimization performed for your website can mean the difference of business success or failure. If done correctly, a search engine optimization campaign can provide a boost in website traffic, and long-term sales. Search engine optimization will prepare your website for the search engines and potential new customers.
1. Keyword Research - Here we will review your current keywords and do the research to find which of them are most widely used. New keyword suggestions will also be given to benefit the website and search engine optimization. These keywords will carefully be selected for your search engine optimization campaign to ensure the right target audience is selected.
2. Website coding review - We will review your current websites coding for the search engines. Search engines cannot read a website made with frames, java script or a full flash design. All of these technologies may look appealing to the viewer, however the search engine spiders can not read most of the website.
3. Navigation and content review - We will review your current navigation system on your website. Making sure it is both user friendly and search engine friendly. The current content will be reviewed for changes to incorporate the new keywords and marketing techniques into your search engine optimization campaign.
4. Rewriting and adding content - During this phase we will fully plan out the changes that we feel are necessary for proper search engine optimization on your website. These changes can include new content, content being changed or even removed, keyword implementation, proper use of links and images
5. Refine website code - With the new content in place, we will now focus our attention on the nuts and bolts of your website, the coding. For proper search engine optimization we clean up your coding and in some cases ask permission to remove the unnecessary code.
Our goal is to improve your website ranking on the search engines to achieve maximum results. We do not believe in using Black Hat SEO as a technique. This may increase your position on the SERP's (search engine results page) however when caught your website will be penalized or banned from the search engine listings. Simply submitting your website to the search engines will do nothing for you. Try to stay away from companies offering to submit your website to thousands of search engines. First of all there are not thousands of search engines as they claim. Most are directories and FFA sites, which in some cases the FFA sites can hurt your search engine ranking.